In April 2025, the United States increased import tariffs on a wide range of Chinese products, mainly textiles, plastics, and certain industrial categories. Some categories are now taxed at rates as high as 145%. Notably, electronics were excluded from this round of tariff hikes. For many Amazon sellers who rely on Chinese suppliers, especially in the affected product categories, this shift has created real pressure.
Costs have gone up. Shipping takes longer. Profit margins are shrinking. The sourcing model that once worked so well is now under serious strain.
As more sellers begin to search for smarter alternatives, Turkey is emerging as a reliable, long-term solution. With strong production capacity, shorter delivery times, and trade-friendly agreements, sourcing from Turkey is becoming a strategic advantage for Amazon sellers.
In this article, we explore what the new tariffs really mean for your business and how Turkish manufacturers can help you build a more stable and scalable supply chain for growth in the US and European markets.
US–China Trade Tensions: What the Latest Tariffs Mean
To counter rising tensions, the US announced new tariffs on Chinese imports in April 2025. These measures impact a broad range of products — especially textiles, plastics, and non-electronic consumer goods — with import duties now ranging from 54% to 145%. Electronics, however, remain exempt under the current policy.
For Amazon sellers in the affected categories, the consequences are clear:
- Shipping costs have increased. For example, sending a container of plastic goods from China to the US now costs around $16,000, up from $10,500.
Longer lead times. Customs procedures have slowed things down, stretching delivery timelines from 60 to over 90 days. - Higher return rates. Without close quality control, many sellers are now seeing return rates grow from 8% to 15%.
These aren’t just short-term issues. They reflect a larger problem — too much reliance on a single supply source. For Amazon sellers depending on Chinese production, now is the time to diversify and protect future growth.
Why Sourcing from Turkey Makes Sense for Amazon Sellers in 2025
As costs and risks increase in China, many sellers are turning to Turkey — and for good reason. Turkey offers a flexible, fast, and high-quality supply chain that fits perfectly with Amazon’s evolving demands.
Here’s what sets Turkey apart:
- Faster delivery: Shipments from Turkey arrive in Europe in 3 to 7 days, and in the US in around 12 to 18 days. That’s a big upgrade from China’s 45 to 60 day average.
- Lower shipping costs: Sending 1 kg from Turkey costs roughly $3.10, compared to $4.20 from China.
- Smaller MOQs: Turkish suppliers often accept minimum order quantities starting at just 250 units — ideal for testing or launching new products.
- High compliance standards: About 68 percent of Turkish manufacturers meet European certifications such as CE or FDA.
- Customs advantages: Many products from Turkey qualify for the US Generalized System of Preferences (GSP), reducing or eliminating customs duties.
In short, Turkey isn’t just cheaper. It’s smarter — offering speed, flexibility, and dependable quality in a time when sellers need all three.
How Amazon Sellers Can Leverage Turkish Manufacturing in 2025
If you’re considering shifting your supply chain, working with Turkish manufacturers can be a practical and scalable solution. Here’s how to do it effectively:
Step 1: Spot the right product categories
Chinese competition is dropping in categories like kitchen tools, textiles, office supplies, and DIY. Use tools like Jungle Scout or Helium10 to track changes in seller volume, pricing, and reviews. These gaps signal opportunity.
Step 2: Choose export-ready suppliers
Focus on Turkish manufacturers with proven export experience and international certifications. You can find qualified partners via ExportHub Turkey or the Istanbul Exporters’ Association. Flexible MOQs make it easy to test products before scaling.
Step 3: Update your brand positioning
“Made in Turkey” can work in your favor, especially among shoppers looking for non-Chinese alternatives. Highlight origin and quality in your product titles, A+ content, and ad messaging.
Step 4: Refresh your SEO and PPC strategy
Switching suppliers means adjusting your Amazon strategy. Use search terms like “Turkey-made,” “European quality,” or “faster delivery” to improve visibility and trust.
With the right plan, sourcing from Turkey helps future-proof your business — making you more competitive and resilient in a shifting global market.
Yousion Global: End-to-End Amazon Growth Support from Turkey
At Yousion Global, we help Amazon sellers build smart, scalable supply chains by connecting them with Turkey’s world-class manufacturing network.
We go beyond consulting. We manage your Amazon growth journey from start to finish.
Our support includes:
- Store setup and strategy Get guidance on building or restructuring your Amazon store — from category targeting to competitive positioning.
- Listing and content optimization SEO-friendly product titles, bullet points, and visuals that speak to your customers and convert.
- PPC and growth campaigns Campaigns designed to increase visibility, drive sales, and match your profit goals.
- Operational support Whether you’re using FBA, FBM, or DDP, we help ensure your operations are smooth, compliant, and cost-effective.
We understand what works on Amazon — and we understand how to make it work with Turkish suppliers. That’s why we’re able to turn today’s sourcing challenges into tomorrow’s growth.
The 2025 tariff hikes have dramatically reshaped the Amazon sourcing landscape, especially for sellers relying on Chinese suppliers.. But with the right partner and supply strategy, you don’t have to settle for disruption. You can lead through it.
Turkey is ready. So are we.
Let’s build your next stage of Amazon growth — from Turkey.
